Santa Monica based Savings.com bucked the worrywart trend earlier this month by announcing the closing of their B-series led by US Ventures Partners. What will they use the money on? Expanding their proprietary technology that automatically sends out discount coupons — an often Googled term — to their content partners and search engines.
Despite the funds injunction, it actually makes Savings.com look weak. The big dog of the coupons arena is actually RetailMeNot.com — utilizing a crowd-sourced model to contribute to their massive library of coupon codes. RetailMeNot also has the added benefit of a slicker looking site and that encouraging “hockey-stick” traffic growth according to Compete.
A tough battle ahead to be sure, but given the bad economy and people’s urge to still to buy stuff, both sites could be pretty well off. Hopefully besides just technology and infrastructure, Savings.com buys some good SEO help.
(Banner photo by tshein)
