I have to start by saying up front that I am a huge fan of the LA Weekly. I have found that most people in LA seem to enjoy one section or another. With coverage that ranges from underground art installations, to photos of half naked girls and wizards smoking pot, there seems to be something for everyone.
Everyone except geeks that is. Insert Alexia Tsotsis. Prior to her coming back to LA, there was no coverage at all in the weekly of what tech was up to. Thankfully she brought it to the attention of her Editor, Erin Broadley, and was rewarded with the task of covering the scene. Everything from new start-ups to events and conferences, she is giving the LA Tech community a voice, and has been doing it quite successfully now for the past few months.
LA Tech needed someone to help share our story, and we couldn’t have asked for a more intelligent, or passionate person to pen our experiences. It also doesn’t hurt that she’s an ex-model and very easy on the eyes, further proof that women can have beauty and brains.
Get to know the woman who makes us all look better, and find out why she would want to tackle tech in the first place. I for one, am very glad that she did.
Five Questions with Alexia Tsotsis
1. What brought you to LA?
I was actually born here and went to USC for undergrad. Most recently though, I was working at Deitch Projects Gallery in New York and a couple of opportunities came up which eventually led me to work at my present gig at the LA Weekly. There’s obviously a lot going on in Southern California, and I’m really lucky to have lived both in New York and Los Angeles.
2. Why did you want to write about tech? What drew you to it?
While I was in New York, I ended up taking some classes in “new” media, and thought the convergence of technology and media and what they were subsequently doing to human behavior was pretty amazing. My background is in writing and art, and the same things which drew me to those are central to what is happening in technology at the moment. Getting the chance to cover technology and society for the LA Weekly has been a great opportunity to talk to the people who are on the forefront of things I really care about, from social change to connecting people in new and different ways. I’m also a dork. I really love getting the opportunity to be creative and play around with all this innovation.
3. What piece of advice do you have for someone coming into the scene?
Be excellent at what you do, whatever that is. People will respect you for it. The LA tech scene is a pretty small place, and I can’t always cover everything, or say what people want me to say about their company or product, but if people like what I write about, I can do a lot more good and help the entire community out. Making an effort to give back to the community I cover goes a long way, and I’ve gotten tons of (duly appreciated) support from people within the scene, which I try and keep in mind even when one of them sends me a press release as an attachment.
4. Name one thing that people don’t know about you that would surprise them.
I can jump a cue ball in pool.
5. What’s next for you?
I’ve always wanted to be a writer, and I’m having an awesome time getting to see what people are up to in technology and then bringing their stories to a wider audience. So, I think I’ll be doing that for a while. I’ve gotten the chance to cover events like SXSW in Austin, Web 2.0 in SF and the Wired ‘Disruptive By Design’ conference in New York, so doing more to connect both the LA Weekly audience as well as the people in the LA tech scene to wider group of people in other areas is definitely a priority, with further cross pollinating people and ideas as the eventual goal.
Photo (CC) Brian Solis. www.briansolis.com
Photo from Alexia Tsotsis Facebook
(Photo from Alexia Tsotsis Facebook)