Scott Graham wants to revolutionize the way companies hire people. In what could be one of the most brilliant marketing campaigns, the CEO of XPACS, a service company that provides personal assistants and concierge services worldwide, is looking to fill three positions using social media platforms like Twitter.
Welcome to the XPACS Dream Job Challenge. They don’t care where you live, they don’t care about your level of education, and they don’t care abour your past professional experience–or lack of it. What they want to see is the way you strategize using your existing social media accounts to market their company and the results you get from your efforts.
Here’s the kicker–unlike Murphy Goode, who ran a similar dream job contest but muddled the details of the selection process, XPACS is up-front: for them, it’s in the numbers. That is, the number of retweets you get, the number of times you use the hashtag #xpacsdreamjob, and the number of people you recruit to sign up to use their services (just to qualify for one of the positions, for instance, you need at least 50 people to sign up).
XPACS also notes that all those who participate will be compensated. If you don’t get the job but signed up some people, you will get a 47 percent commission on every $40 monthly membership you scored–not bad.
It’s a good idea and has the potential to put XPACS on the map if they get people to participate, but, like most sane people, I’m concerned about how badly this is going to clog my Twitter stream. All I can say is best of luck to all of you who undertake the task–I hope you’re creative enough to get people behind you and not inadvertently inspire a massive block campaign against your annoying, spamming ass.
