One of the small reoccurring pleasures in my day is taking a moment to look over the latest batch of lolcat pics. Today I spent some time on a site that is equally full of lolz.
From the brilliant minds of icanhazcheezburger.com comes It Made My Day, a site that provides sweet little nuggets of goodness like this one:
In a recent interview with EntertainmentWeekly.com, Ben Huh, CEO of Pet Holdings Inc, described what IMMD is all about.
We have a new site called It Made My Day. It’s the opposite of FML. It Made My Day is either really cool things that have happened in your life, or things that happen to other people that you laughed at.
Like the douchebag who tried to bypass his truck over the median and got stuck. It’s like other people failing, the customer who complained about not getting the right change and leaving his wallet behind. Stuff like that. It’s schadenfreude. Laughing at the misery of others.
My how Ben knows his audience. I mean really, honestly, who doesn’t enjoy laughing at the misery of others, especially when those others are douchebags. The site is also full of random acts of win that really should be shared, like this one:
The site launched a little over a week ago and is steadily gaining traction. Already hundreds of people are using the acronym IMMD on Twitter.
Pet Holdings Inc, the parent company for IMMD and icanhazcheezburger, is consistently putting out new sites. One a week in fact, and they currently have 26. If a particular one doesn’t take off they kill it and move on to the next. With that kind of turnover and considering their history, soon enough they’ll have a nice little nest of high traffic sites to play with.
Follow IMMD on Twitter at @itmademyday.
