Apple press events are to say the least, legendary.
The ultimate culmination of black turtlenecks, geeks and gadget lust. The iPods, the iPhones, the classic line “One more thing”, it’s all so magical. The legend continues once again now that Apple has finally confirmed a January 27th event by sending out the official press invitations this week.
As they have in the past, the invitation includes a one liner. In this case it says “Come see our latest creation” along side a bunch of paint splatters. I mean, what does the much anticipated Apple Tablet have to do with creation? Maybe they are referring to how it’s going to create a new butt groove in my sofa from all that couch surfing I’ll be doing with it.
In any case, I’m a fan of these press invitations even though I never get them. So I went back a few years to see how these images and their messages have evolved. Please follow along as we look at the Apple press invites throughout the years.
There’s been a mix up…
Date: 02/22/2006
What is it: One boring ass invite that’s for sure!
What Happened: Turns out Apple geeks liked these press invitations so much they’ve held contests to create them. This one is bogus, next!
It’s Showtime
Date: 09/12/2006
What is it: Living in Los Angeles you see these search lights a lot. It’s showtime baby.
What Happened: Movies in iTunes and our first glimpse at the iTV, later renamed the Apple TV.
The beat goes on.
Date: 09/05/2007
What is it: Coverflow that features some hippy music and sunflowers.
What Happened: Lots of updates to the iPods while iPhone received a price drop down to $399. Full coverage on Mac Rumors.
![specialevent_sept9[1]](http://static.lalawag.com/wp-content/uploads/specialevent_sept91.png "specialevent_sept9[1]")
Let’s Rock
Date: 09/09/2008
What is it: One of Apple’s supersaturated hipster kids does some awesome jump dancing in the old school iPod UI.
What Happened: HD is introduced to the iTunes store and the iPod received a refresh of both style and colors. Full coverage on Macworld.
The spotlight turns to notebooks.
Date: 10/08/2008
What is it: A monolithic apple notebook receives divine intervention from Apple’s other CEO, GOD.
What happened: Apple revealed their new unibody laptop construction and introduced the latest generation of the trackpad. Full coverage on Engadget.
It’s only rock and roll, but we like it
Date: 09/09/2009
What is it: Some hot blue chick air kicks and we presume she likes it.
What Happened: Steve Jobs returns after a short break, introduces iTunes 9 and some iPods get a camera. Full coverage on Engadget.
Come see our latest creation.
Date: 01/27/2010
What is it: Even if you smoked a lot of pot and stared at this I don’t think you would figure it out. Probably the only thing you would accomplish is eating a whole tube of cookie dough if that counts for anything. Our conclusion is that the new Apple Tablet is going to squirt color ink as a defensive measure (like a squid!).
What’s going to happen? Rumors and speculation are at absurd levels, even by Apple standards. At this point we’re going to see an Apple Tablet or a riot originating from the Yerba Buena Center in San Francisco.
