The Community Speaks Up About The 2010 Streamys

→ by Laurie Percival < @lauriepercival >
at 10:40am Apr 13, 2010

I’m no expert on web television so I don’t feel that my personal opinion on the controversial topic of Sunday nights Streamy Awards would be of interest or value to anyone. There are however many people who have been a part of that space for some time now that are sharing commentary on their blogs.

Here are some of the one’s I found to have interesting points about that night and good suggestions for the future of the Streamys:

Barrett Garese (@spytap) – wrote an honest and blunt post where he touched on what was fundamentally wrong with the Streamys but also made many good suggestions on how to make sure an evening like that doesn’t happen again. He also suggested that the organizers apologize which Brady Brim De Forest did in a post later that day.

“The 2010 Streamy Awards were awful. They were an embarrassment to our entire community and they were the best evidence that mainstream media could ever find to reiterate their belief that online content is no threat. I’ve heard many people say that they believed it set our industry back a number of years in a single night and I honestly do believe the only way to salvage The Streamy Awards and the IAWTV as an organization is for the organizers to issue a very public mea culpa.”

Brian Lerner (@BrianLerner): Since You Didn’t Ask – My Thoughts on the Streamy’s - If you’re not into reading something long, Brian does a good job of highlighting the issues that seem to be resonating with most of the web community.

“Content? How about ending the self-deprecation and treating online video with the respect we’re expecting everyone else too. If we’re not taking ourselves seriously will anyone else?

Hollywood and Web Unite? Not really. Feels more like the familiar faces came to do us all a favor rather than trying to lift up the community. There are exceptions, but it’s still them and us. Don’t get me wrong. I like Hollywood. I moved to LA from NY to be a part of that world and still strive to, but there was a feeling of condescension last night and that bothers me when I have so many close friends in the mix and consider myself more a part of the Web than Hollywood at the moment.”

Justine Ezarik (iJustine) – Justine was very excited to be a part of the Streamys and promoted it to her fan base. After attending, she issued a public apology on her blog to her fans. Stating that she was confused and embarrassed. In her list style breakdown, Justine points out the issues but also posts a video that even I had missed. One where Chris Hardwick and Lisa Nova are molested on stage. Something that was evidently not planned.

“As much as it pains me to even write about this show I attended last night, I feel I need to because I owe all of you who watched because I told you to an apology. I left this event feeling confused, embarrassed and a bunch of other emotions that I still have yet to put my finger on.

As a web content creator, this show last year was a huge step in the right direction for web video producers.. and now, sadly.. back to step one.

Did I mention how vulgar it was????? There was a point in the show that I was like “Is this really happening?” I can’t even imagine how the brands and sponsors felt being a big part of the event. This is one of the biggest hurdles in online video is getting brands to trust the content they are advertising against. Now, they can’t even trust a show ABOUT online video!”

Photo from by Jim Alden

So what do you think happens when the people you are trying to honor are upset about the manner you chose to do it in? My guess is they don’t come back. Many were asking for an apology from the organizers of the Streamys. Brady Brim De-Forest of Tubefilter issued this statement yesterday in an article on NewTeeVee:

“The show suffered from a lack of cohesiveness. There wasn’t enough focus on the awards, it was more focused on the comedy. Last night’s show was off that mark and we’re very sorry for that.”

When asked about the show’s heavy emphasis on self-deprecating material and scripted comedy bits, Brim-Deforest said that “As we tried to build the show into an entertainment platform, we tried to up the entertainment value. In the writing process, we were focused on individual bits and so we lost track of the show as a cohesive experience. If we had looked at the script as one whole instead of individual bits, I think we would have had a different outcome. Our focus was on building a show that was more entertaining than last year, and in doing so we lost focus on what the show is all about.”

Do you think it will be enough to save the Streamys? I guess we’ll find out next year.

(Header Photo by

About the Author: Laurie Percival

@lauriepercival •

Hi I run this joint.