Checking In With Coloft For 2011

→ by Andy Yen < @renowned >
at 3:41pm Feb 1, 2011

Anyone with a passing knowledge of the LA startup scene knows how integral a part Coloft has been playing in the local entrepreneurial community over the last year. For the uninitiated, Coloft is a co-working space in Santa Monica where smart entrepreneurs, startups, freelancers, and developers can go work, collaborate, and enjoy the atmosphere of being among intelligent, like-minded people. It’s a far cry from having to work out of your tiny studio apartment or having to deal with the… unsavories at a Starbucks.

Since Lalawag last checked in with Coloft in May of 2010, we thought it was a good time to visit and catch up with one of its founders, Avesta Rasouli.

Lalawag: How 2010 was for Coloft?

Avesta: AWESOME. Coloft opened it’s doors in mid February 2010, and since then it’s been an incredible ride. Coloft has always been about allowing people to experiencing the incredible benefits of community. We’ve become a hub for all things startups and tech, which was sorely missing from the LA area. This has led to the creation of a much stronger and more unified community in the tech scene in SoCal. We have so much innovation and brilliance right here, but since LA is so spread out, it wasn’t as obvious as in SF or Silicon Valley.


Lalawag: What goals do you have for Coloft in 2011?

Avesta: We were getting a lot of demand for a job board, and so we just launched a tech focused one, NoodleYard.com. It was a natural fit with all the talent that comes into Coloft day in and day out, especially since we host some of the largest local tech meetups. Otherwise, we will just continue to focus on further building and fostering our community of entrepreneurs and independents.


Lalawag: Who are your favorite startups to keep an eye out for in 2011?

Avesta: That’s a tough one, there are so many amazing ones here at Coloft. Here are a few to definitely lookout for in 2011 Ming.ly, Marriage.com, Hipster, and Namesake.

Check out some other pictures from our recent trip to Coloft:

About the Author: Andy Yen

Andy loves to live his digital life on the bleeding edge. He usually falls into the category of "early adopter" by being in on new gadgets and beta versions of software and sites. Most of the time it doesn't end up biting him in the ass. He also loves video games and music and curates a site called My Day Will Come if you're into those sorts of things.

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