If you’ve ever used the internet before, chances are you’ve seen a funny video made by LA-based Break Media. They’re everywhere. In fact, comScore rates Break.com as the number one comedy site on the entire internet.
I mean, just this past month I’ve been sent this Brooklyn Decker video more times than I can count:
Last year, Break produced around 200 videos, which is a pretty sizable number of original videos. Apparently it wasn’t respectable enough for the production house, though, as they’ve just announced plans to produce over one-thousand videos over the remainder of 2011.
How are they going to do this? Well, their acquisition of HBO’s digital production house in 2009 certainly didn’t hurt, as they’ve slowly built up an army of content creators for their “Creative Lab.” The 1,000 video goal isn’t just for one website, as it’ll be spread out across the nine sites in their network. Their “spring programming slate” consists of five new webseries:
- Awesome America on Break: The Break editors travel the country in search of the weird, the wonderful, and the awesome.
- Thinking Out Loud on Screen Junkies: A new take on the traditional press junket, in which our comedian correspondents voice their inner monologue as they interview big-name celebrities.
- MMAshed Potato on Cage Potato: Weekly re-caps of the most exciting and controversial moments in MMA sports.
- FAQ U on Game Front: A gamer’s one-stop destination for the best tips, tricks, cheats and walk-throughs for the week’s most popular games.
- For the Win on Made Man: A weekly infotainment series teaching men how to win at life—whether that’s how to be a master of the grill or successfully negotiate a raise.
Sheesh. Haven’t these guys heard of under-promising and over-delivering? If they don’t hit their goal, we’re totally going to sit them down and wag our finger sternly at them while lecturing them on being internet failures. Right after we finish watching all their videos, of course.
You can check out the first episode of For the Win right here, which is on how to win a fight with one punch (good luck on pulling this off yourself in real life if you’re not a trained fighter):
