The Top 10 Most Social Shows On TV

→ by Mollie Vandor
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at 11:13am Jun 16, 2011
The Top 10 Most Social Shows On TV
This post is courtesy of MollieVandor.com
In terms of plot, characters and audience, Smallville couldn’t be further from House, but the two TV shows do share one very important attribute. They both rank on the TVGuide.com list of the Top 10 Most Social Shows of 2010-2011. Based on TVGuide.com checkins, Facebook likes and web-based comments, the list runs the gamut from major ratings hits like American Idol to more cult creations like Fringe and Castle. All in all, it’s a fascinating look at the programs that inspire the most web chatter on a regular basis.

 

But, even more fascinating for me was the additional information TVGuide.com released about user behavior as part of the study.  According to Mashable “Twitter leads Facebook when it comes to engagement while a show is airing. Fifty percent of users said they tweet about the show they are watching, compared with only 35% who said they post to Facebook.”

This happens to be exactly in-line with my own behavior, and my gut says it speaks to Twitter’s relative immediacy and the perception of the Twitter stream as being more of a conversation, whereas Facebook feels more like a broadcast. Or, to put it in more  metaphorical terms, if the world wide web were an office, Twitter would be the world’s proverbial water cooler and Facebook would be the bulletin board behind it. And Steve Carell would probably still be running the show.

About the Author: Mollie Vandor

http://www.mollievandor.com

Mollie Vandor is currently a Product Manager at Betterworks. Prior to that, she helped launch mobile and desktop websites for Food Network, Epicurious and various other clients as part of the Cooking.com Product Management team. She also helped launch user generated content startup Ranker.com in 2008, and served as the site's Product Manager from 2008 to 2011. In her spare time, she contributes to various tech, food and media blogs, including Mashable and Food Network Humor. Mollie is also a social media junkie, to the point where some sort of Twitter twelve step program may soon be in order. As an LA native and a veteran of the LA startup scene, she's also passionate about tech innovation and the LA tech scene in particular. And, she is particularly proud of the work she's done through Girls in Tech and various other organizations to bring more attention, awareness and opportunities to women in the industry. Likes: cooking, eating, reading, hiking, good movies, bad TV, killer Scrabble games, long walks on the beach (seriously). Dislikes: when Twitter goes down, raw onions, bad grammar, disorganization, getting stuck in traffic. You can reach Mollie @mollierosev.

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