The latest hot Hollywood trend? Tech investments.
Ashton Kutcher, Kim Kardashian and MC Hammer are just a few celebs contributing some of their considerable cash to help fund startup websites. And now, Leonardo DiCaprio is getting in on the investment action too. Today, photo sharing app Mobli announced a $4M seed round from investors, including the teen idol turned mega movie star.
According to Mashable, Mobli already boasts celeb users like David Arquette and Paris Hilton, as well as Leo himself, who will also be taking on an advisory role at the company. “Here’s how Mobli works: Users take photos and videos and the app automatically tags each image with a location (courtesy of Foursquare’s API) or major event in the vicinity,” Mashable said. “Users can also write tags like “sports” or “football” or “New York Giants.” This tagging system makes it possible to follow specific users, locations and topics. Images for any keyword or place can also be located through search.”
Leo’s profile mostly features shots of him as J. Edgar Hoover in his latest flick, as well as the movie’s trailer. So far, he’s only got a little over ten posts up on the site, so it remains to be seen what kind of influence he’ll have over the app’s long-term direction.
One suggestion from this self-proclaimed Titanic fan: change the tag-line to “I want you to shoot me using this. . .using only this.” Of course, even if he doesn’t take my idea, it’s still nice to see another Hollywood star — especially one of Leo’s magnitude — sign on to help see a startup through from inception.