Leonardo DiCaprio Makes Titanic Investment In Mobli

at 1:27pm Oct 25, 2011

The latest hot Hollywood trend? Tech investments.

Ashton Kutcher, Kim Kardashian and MC Hammer are just a few celebs contributing some of their considerable cash to help fund startup websites. And now, Leonardo DiCaprio is getting in on the investment action too. Today, photo sharing app Mobli announced a $4M seed round from investors, including the teen idol turned mega movie star.

According to Mashable, Mobli already boasts celeb users like David Arquette and Paris Hilton, as well as Leo himself, who will also be taking on an advisory role at the company. “Here’s how Mobli works: Users take photos and videos and the app automatically tags each image with a location (courtesy of Foursquare’s API) or major event in the vicinity,” Mashable said. “Users can also write tags like “sports” or “football” or “New York Giants.” This tagging system makes it possible to follow specific users, locations and topics. Images for any keyword or place can also be located through search.”

Leo’s profile mostly features shots of him as J. Edgar Hoover in his latest flick, as well as the movie’s trailer. So far, he’s only got a little over ten posts up on the site, so it remains to be seen what kind of influence he’ll have over the app’s long-term direction.

One suggestion from this self-proclaimed Titanic fan: change the tag-line to “I want you to shoot me using this. . .using only this.” Of course, even if he doesn’t take my idea, it’s still nice to see another Hollywood star — especially one of Leo’s magnitude — sign on to help see a startup through from inception.


About the Author: Mollie Vandor

Mollie Vandor is currently a Product Manager at Betterworks. Prior to that, she helped launch mobile and desktop websites for Food Network, Epicurious and various other clients as part of the Cooking.com Product Management team. She also helped launch user generated content startup Ranker.com in 2008, and served as the site's Product Manager from 2008 to 2011. In her spare time, she contributes to various tech, food and media blogs, including Mashable and Food Network Humor. Mollie is also a social media junkie, to the point where some sort of Twitter twelve step program may soon be in order. As an LA native and a veteran of the LA startup scene, she's also passionate about tech innovation and the LA tech scene in particular. And, she is particularly proud of the work she's done through Girls in Tech and various other organizations to bring more attention, awareness and opportunities to women in the industry. Likes: cooking, eating, reading, hiking, good movies, bad TV, killer Scrabble games, long walks on the beach (seriously). Dislikes: when Twitter goes down, raw onions, bad grammar, disorganization, getting stuck in traffic. You can reach Mollie @mollierosev.