New Tablet Targets Tots

at 1:40pm Nov 21, 2011

LA-based company Fuhu announced a new tablet today, targeted specifically at much smaller hands than your average Android or Apple product.

The Nabi is a full-featured Android tablet designed especially for kids.  It comes pre-loaded with games like Angry Birds and Fruit Ninja as well as music, books and more. It also boasts a parental password lock, apps designed to teach kids math and art, and rubberized bumpers with interchangeable parts in various characters and colors. Nabi also has an almost-obligatory Toys ‘R’ Us tie-in, coming pre-loaded with an app that lets parents and kids shop for toys together.

Fuhu CEO Jim Mitchell said in a press release that the Nabi was inspired by his own experiences handing over his iPad to early childhood early adopters. “We created Nabi as parents with young kids we’d relinquished our iPads to,” Mitchell said.

“We wanted them to have engaging experiences we didn’t need to sit there and monitor, without dumbing down the tablet experience and having our kids still ask to use ours. We took everything kids wanted to do on an iPad and put it on Nabi in a purely kid-centric way.”

The $199 Nabi is available for pre-order at — of course — Toys ‘R’ Us now.

 

About the Author: Mollie Vandor

Mollie Vandor is currently a Product Manager at Betterworks. Prior to that, she helped launch mobile and desktop websites for Food Network, Epicurious and various other clients as part of the Cooking.com Product Management team. She also helped launch user generated content startup Ranker.com in 2008, and served as the site's Product Manager from 2008 to 2011. In her spare time, she contributes to various tech, food and media blogs, including Mashable and Food Network Humor. Mollie is also a social media junkie, to the point where some sort of Twitter twelve step program may soon be in order. As an LA native and a veteran of the LA startup scene, she's also passionate about tech innovation and the LA tech scene in particular. And, she is particularly proud of the work she's done through Girls in Tech and various other organizations to bring more attention, awareness and opportunities to women in the industry. Likes: cooking, eating, reading, hiking, good movies, bad TV, killer Scrabble games, long walks on the beach (seriously). Dislikes: when Twitter goes down, raw onions, bad grammar, disorganization, getting stuck in traffic. You can reach Mollie @mollierosev.

Reactions