Nerve.com is introducing Nerve Dating today in Los Angeles.
Essentially, Nerve Dating aims to rid online dating of the awkward first message, and contrived communication that takes place on regular dating sites – in lieu of making it really easy to start conversations. In other words, Nerve Dating doesn’t give you the feeling that you’re on a blind date.
- Gimmicks, algorithms, love formulas, or pseudoscientific references have been kicked to the curb, in favor of the kind of conversations that get real relationships going. The Nerve Dating Team thought about best way to meet people offline, and built a site to reflect this – similar to being at a party, where it’s easy to meet interesting people and start chatting to them about different topics – gigs, books, films, favorite LA bars, whether or not they think Little Bear is overrated, or whether The Jersey Shore is a depressing reflection of today’s society or reality TV gold.
- The look, feel and overall experience feels different. The features users can interact with, read and answer are editorially curated by journalists. The Nerve MD Sean Mills, was President of The Onion prior to starting at Nerve, and his time there greatly influenced the look, feel and tone of Nerve Dating. Suffice it to say, it doesn’t feel or sound like many other generic dating sites.
- Signing up is simple and painless. The ‘mini bio’ allows members to share a little about themselves in 141 characters, so there’s no need to hone your essay writing skills. Your profile builds up based on your interaction with the site.
The latest round of investors include Lerer Ventures, Firstmark Capital and Steven Johnson.
For more information on Nerve Dating, check out their site here.
