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Relying too much on Twitter could lead a brand to drop an advertising campaign prematurely. The potential for bad data is why you need to know when to ignore Twitter. Take the recent Honda commercial, for example.
There is a special bond between a Mini owner and his/her car. Mini gives the driver opportunities to customize the car to reflect his/her personality. Likewise,participants can customize a Mini advertisement. Smart.
If you don’t know anything about web writing and SEO (search engine optimization), listen to the Ramones and follow suit.
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